As society ages and AD prevalence grows, so does the demand for simple and reliable testing at scale.

As the population in industrial countries is aging, the total number of people at risk to develop AD will increase, since old age is by far the biggest risk factor for AD.

The ethics question

No sh*tstorms please.

Not everyone will want to know. And that's okay for us. But we do think everyone should have the choice.

While not everyone will want to know if he or she suffers from AD, those who want to know should get the chance for a readily available test.